The importance of publicising Pharmacy First has been underlined by a new survey showing that just under half (44%) of patients were unaware of the service which launches today.

The poll, held by pharmacy platform Charac in partnership with YouGov, also found that only 23% of patients are currently using pharmacies as their initial port of call for minor conditions.

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However, once informed of the now-live Pharmacy First service, the number of patients who would go to pharmacists rather than general practices for certain conditions rose to 56%.

Simon Tebbutt, director of membership at the National Pharmacy Association, said: ‘This poll shows that most people would be very happy to go to a pharmacy to get help with a common condition when they know what a pharmacist can offer.

‘The Pharmacy First initiative will be a godsend to millions of people who will be able to go straight to a pharmacist for help with everyday health issues. We expect more and more people will use this straightforward and helpful route into the NHS as they hear about it.’

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Community Pharmacy England recently highlighted the need for pharmacists to promote Pharmacy First, publishing a range of resources for publicity purposes.

Santosh Sahu, founder and chief executive of Charac, said: ‘Ultimately, Pharmacy First will be vital in ensuring patients have easier access to healthcare, and for pharmacies to be able to provide a greater array of services to not only help their patients but also put them in a more sustainable financial position.’

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More than 10,000 community pharmacies in England will begin offering the new Pharmacy First service from today – marking what has been described as a ‘step-change’ for pharmacies, patients and the public.

The YouGov poll was based on a survey of more than 2,000 people across England, Wales and Scotland on 24 and 25 January.